Google is the world’s most frequently visited website. Creating a Google Business Profile (formerly known as Google My Business) is an important step in gaining new clients via Google search and Maps.
Whether you’re looking for foot traffic or internet traffic, Google is the ultimate search referrer. A Google Business Profile assists customers in finding your firm when they are looking for similar products and services in their area.
Get found on Google (and Google Maps) – No other search engine is as popular as Google. Not only can a Google My Business Profile help customers find you and enhance your online and foot traffic, but it will also improve your local SEO.
Control your online business information – Whatever changes your firm (e.g. increased opening hours, new phone number, etc.) is going through, you can quickly update them for all clients to view on our Google My Business Profile.
Build Trust Through Experience: Online reviews have the power to make or ruin a company. People tend to trust and pick firms with plenty of favorable evaluations since they look more reliable.
What do you need to do?
It is difficult to distinguish yourself from the competition, but by following our tips and methods, you can ensure that your profile ranks higher, allowing more people to find you.
It’s time to enhance your Google My Business Profile after you’ve created one with your company name, address, opening hours, photographs, and contact information and confirmed it.
Google ranks local companies based on their proximity to the searcher, relevancy, and popularity (as measured by SEO, review score, the quantity of reviews, and links), so keep these aspects in mind.
Digistreet Media may be of tremendous assistance if you are wanting to optimize your internet content.
How to optimize your Google My Business account?
- Complete All Elements of Your Profile
A full company profile seems more professional and reliable, increasing the number of individuals who come and buy from you. In addition, thorough profiles help Google match you more properly with queries which will increase your relevance score.
The most vital information in your profile is what sort of goods or services you offer, your address, and your opening hours. Any time you make a change, e.g. to your opening hours, be sure to update your profile to maintain it as accurately as possible.
- Confirm Your Location (s)
An official verification, like social profiles, gives credibility and confidence. Furthermore, it raises your distance score and enhances the probability that your company will appear in local search results. So, if you haven’t already confirmed your location, go to https://business.google.com.
- Include Real Images and Videos of Your Company
You’ve surely heard that a picture is worth a thousand words, and Google concurs: company profiles with photographs receive more hits and directions requests. That’s why photographs of your store or restaurant interiors, meals, menus, staff members, and location are vital to your company success.
- Include Keywords in Your Profile
SEO keywords assist clients to locate you while also increasing your relevance score. Rather of assuming what your consumers are looking for, utilize tools like SEMRush or Google Keyword Planner to determine which phrases or terms people use when searching for your company.
Once you’ve compiled a list of important keywords, work them into your description naturally.
- As previously said, reviews are critical to the success of any organization
Not only do positive reviews boost your Google position, but they may also help you attract new consumers since people trust the opinions and feedback of others.
- Maintain Current Business Information
Whenever you make changes to your company hours, contact information or other facts, make sure to promptly update them in the dashboard of your Google My Business Profile. You can also make postings about news, promotions, events, or other updates.
- Include Unique Characteristics and Attributes
Depending on your industry, you may be able to customize your Google My Business Profile. If you can’t locate the option to add these features, double-check that you selected the relevant category.
- Include Your Products (if applicable)
Maintain an inventory of your items on your company profile at all times, since this lets customers know whether you have what they’re seeking for and increases your chances of appearing in Google Shopping.
If you are looking to optimize your online content then Digistreet Media can be of great help.