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A brand leader in its category, Sirca Paints leads the market in the wood coating segment and has also ventured into the painting segment. Being a franchise brand of Sirca Italy, we didn’t have had the option of revamping the branding. However, we added the DigiStreet touch of magic with a brand communication that not only connected well with the brand but also, resonated with the brand ideology and promises along with the creative outlook that we created for increasing brand presence and recall.
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